Portfolio

A taste of our work

Six sample campaigns showing how we'd market different kinds of DMV food businesses, from a pizzeria in Navy Yard to a hot sauce brand on grocery shelves.

Sample work: these are concept projects for made-up businesses, created to show our style and process. Any resemblance to real businesses is coincidental. Real client case studies are coming soon.

Social mediaPhoto & video

Ember & Rye

Wood-fired pizzeria · Navy Yard, DC

A new pizzeria next to the ballpark needed to be the place people think of before and after Nationals games.

See the plan
  • Content pillars: the fire, the dough, the game-day crowd
  • Weekly Reels of pizzas coming out of the oven, timed for game days
  • A "Slice Before First Pitch" offer promoted in Stories
  • A consistent warm, dark feed so the brand is recognizable at a glance

Local SEOReviews

Morning Ritual Café

Neighborhood coffee shop · Arlington, VA

Great coffee, but it was buried under the big chains whenever someone nearby searched "coffee near me".

See the plan
  • Fully completed Google Business Profile: hours, menu, attributes, categories
  • Fresh photos uploaded weekly, plus Google posts for seasonal drinks
  • A table-tent QR code asking happy regulars for a review
  • Friendly replies to every review within 48 hours

Paid adsSocial media

Smokestack Tacos

Food truck · Montgomery County, MD

A food truck that moves every day needed a way to tell hungry people nearby where it would be and fill slow weeknights.

See the plan
  • Small daily Meta ads targeted within a couple of miles of that day's stop
  • A weekly "where we'll be" schedule post pinned to the top of Instagram
  • Taco Tuesday offer to lift the slowest night of the week
  • Catering lead ads aimed at nearby offices

BrandingGrand opening

The Gilded Spoon

French-style bakery · Bethesda, MD

A brand-new bakery with no followers, no reviews and six weeks until opening day.

See the plan
  • Logo, colors and packaging look that feel premium but welcoming
  • Behind-the-scenes "countdown to opening" content for six weeks
  • Google Business Profile live before the doors open
  • Opening-weekend ads plus a free-croissant offer for the first 100 guests

Email & SMSLoyalty

Tidewater Crab House

Seafood restaurant · Old Town Alexandria, VA

Busy all summer, quiet all winter. They needed a way to bring summer guests back in the off-season.

See the plan
  • Wi-Fi and reservation sign-ups feeding one email & SMS list
  • Automatic birthday offers and "we miss you" messages
  • Monthly winter specials email: oyster nights, soup season, holiday parties
  • Simple tracking of which emails lead to bookings

InfluencersPackaged food

Potomac Heat

Small-batch hot sauce · sold at DMV markets

A local hot sauce maker landing on grocery shelves needed people to recognize the bottle and try it.

See the plan
  • Gifting boxes for DMV food creators, with a "hot sauce challenge" idea
  • Recipe Reels showing the sauce on wings, eggs and tacos
  • Store-locator posts pointing to markets that carry it
  • Reusing the best creator videos as ads (with permission)

Want to be our first featured story?

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